How SMS And Our Related Companies Can Help
As the owner of a restaurant, you need to keep your profits rather than having them “eaten up.” SMS and our related companies can help you enhance your menu to increased profitability by establishing or improving the following: cost control, operations, marketing, advertising, financial planning and administration.
SMS and our related companies can assist you in controlling operating expenses and reducing costs thereby yielding profits—if you take the time revise your operations, you can make it happen. SMS and our related companies puts systems in place to assure profits. Let SMS and our related companies help you improve the following choices to profitability:
Cost Control
- Food and liquor portion control
- Measuring the profitability (or the lack of it) by item served
- Developing your overhead costs correctly and portioning them to products served
- Register system check controls
Operations
- Facility design, layout and procedures to improve efficiency
- Inventory control coordinated with sales forecasting
- Table turnover methods and procedures
- Motivation of personnel through performance standards
Marketing
- Target market identified and segmented
- Using mailing lists to reach the right customer profile
- Maximizing your check averages by utilizing suggestive selling techniques
Advertising
- Critiquing of advertising design to capture the customer’s attention
- Evaluating your return on advertising costs
- Selection procedures and prioritizing of advertising media types
Financial Planning
- Development of flexible budgets and control of overhead costs
- Determining breakeven levels and how to lower them
- Cash flow forecasting and management of cash flow
- Management information available to measure and control operations and finances
Administration
- Authority and responsibility of key people clearly defined
- Using “The Share Plan” to give key personnel a piece of the action
- Business planning for future growth and development